In 2023, we had the luck and pleasure of designing the branding for Otium Destination Music Festival, a unique event set in the picturesque Taghazout Bay, Morocco. This festival is where music, nature, and Moroccan hospitality come together to create an immersive experience unlike any other.

Our challenge was to develop a brand identity that reflects the essence of Otium—a gateway to a new world of sensations. We drew inspiration from the stunning natural surroundings, with the Atlantic Ocean and Atlas Mountains as a backdrop, and from the rich traditions of Morocco’s medinas, known for their mystery and preservation.