Región Estepa

5 febrero, 2025

Where Nature Meets Identity

Región Estepa is more than just a branding project; it’s a unifying vision that weaves together the diverse cultures and breathtaking landscapes of Argentine Patagonia into a cohesive and compelling identity. Spanning over 480,000 km², this initiative brought together 20+ communities, creating a vibrant, recognizable brand that not only enhances the region’s visibility but also ignites local economic growth. From crafting a symbolic logo to designing signage, digital strategies, and a comprehensive web presence, this project positions Región Estepa as a must-see destination, blending tradition with modern tourism appeal.

ClientGobierno de Río Negro · ArgentinaYear2022Share

For the development of Región Estepa’s graphic identity, we drew inspiration from the region’s geography, culture, and the resilient spirit of its people. These elements became the foundation for creating a unified brand symbol that embodies the essence of the Estepa region.

The Rionegrina steppe is a treasure trove for adventurers, offering the quintessential Patagonian experience. With its unique landscapes and untapped potential, the region deserved a distinctive mark—a brand as authentic as the steppe itself.

Nature, history, cultures, and uncharted territories that rejuvenate the soul: it’s time to unveil Región Estepa to the world.