Santo Bandido is a Mendoza brand that was born as a venture of two friends to offer gin, botanicals and signature wines through Instagram. Inspired by the figure of Juan Bautista Bairoletto, we developed a brand with its own personality, which speaks and behaves as the beloved and equally hated rural bandit would.

Our work involved naming, visual identity development, packaging, social media branding and paid media campaigns to boost sales by combining Instagram and WhatsApp tools. A project that reflects its artisan character based on custom illustrations, stickers, stamps and in-house photography.