Webee is a powerful, complete and intuitive platform to optimize the use of your company’s physical spaces and resources to start saving money in times when hybrid work has become predominant.
The challenge for Webee was to develop a branding strategy that could show its main benefit: manage workspaces and company resources intelligently to facilitate work under hybrid mode.
We worked from scratch on the project, starting from the naming towards the visual identity and always focused on highlighting that Webee is an application that supports collaborative work in all its forms. That is why the name and symbol of the brand are based on bees and their culture of hard but supportive work as well as the intelligent use of resources.
In this project we developed the naming, the visual identity, going through the website, the UI of the app, as well as a communication strategy for social networks that focused on clearly communicating its features and benefits.